# Pendulum Development

> UK technical studio for data systems, web foundations, UI design, accessibility, SEO, AI-enhanced web, device interfaces, and emerging technology.

Pendulum is a UK technical studio (https://pendulumdev.co.uk). We design and build data systems, web platforms, UI, accessibility, SEO, AI-enhanced interfaces, IoT, and emerging technology. Contact: studio@pendulumdev.co.uk.

## Core pages

- [Home](https://pendulumdev.co.uk/): Web solutions for people, data, and devices.
- [Services](https://pendulumdev.co.uk/services): Full service catalogue across data, web, design, accessibility, SEO, AI, IoT, and emerging tech.
- [Managed hosting](https://pendulumdev.co.uk/services/hosting): Managed hosting and care for Websites, WordPress, Drupal, Laravel and Infrastructure - clear SLAs, proactive communication, backups, and senior engineers who understand your software.
- [Work](https://pendulumdev.co.uk/work): Selected case studies across IoT, web, data platforms, and emerging technology.
- [Full Stack Waffle](https://pendulumdev.co.uk/full-stack-waffle): Tips, insights and notes from Pendulum.
- [About](https://pendulumdev.co.uk/about): Studio background, delivery approach, and team.
- [Contact](https://pendulumdev.co.uk/contact): Start a conversation about a project or audit.

## Services

- [Data-Driven Systems](https://pendulumdev.co.uk/services#data-driven-systems): Complex data from multiple sources, made usable. Real-time streams, multi-service backends. Organisation that saves you time and money.
- [Web Foundations](https://pendulumdev.co.uk/services#web-foundations): CMS websites, backend services, integrations, managed hosting and support. WordPress, Drupal, Laravel, Node. Ten+ years of delivery.
- [Web & UI Design](https://pendulumdev.co.uk/services#web-ui-design): Brand-aware web and UI design that hands off cleanly into build - UX flows, design systems, responsive layouts, and design-to-dev delivery.
- [Accessibility Compliance](https://pendulumdev.co.uk/services#accessibility-compliance): WCAG 2.2 Level AA audits, Accessibility Regulations 2018 conformity, and remediation - including 6-monthly reviews so public-sector and education sites stay compliant.
- [SEO Review](https://pendulumdev.co.uk/services#seo-review): Full-site technical SEO and social footprint review - crawl health, indexing, and what actually appears when someone shares your links on LinkedIn, Slack, or Messages.
- [Emerging Technology](https://pendulumdev.co.uk/services#emerging-technology): Blockchain, Web3, digital identity, AI agents and automation, evolving web standards, plus IoT with custom PCBs and integrated software.
- [AI-Enhanced Web](https://pendulumdev.co.uk/services#ai-enhanced-web): Web experiences that consume, present, and act on AI-driven data. Building where machine intelligence meets human decision-making. Optimisation with insight.
- [Device Interfaces](https://pendulumdev.co.uk/services#device-interfaces): UIs that connect to the physical world. IoT dashboards, data applications, sensor monitoring, embedded control panels. Keeping costs low with appropriate implementation.
- [Managed Hosting](https://pendulumdev.co.uk/services/hosting): Managed hosting and care for Websites, WordPress, Drupal, Laravel and Infrastructure - clear SLAs, proactive communication, backups, and senior engineers who understand your software.

## Selected work

- [Pots](https://pendulumdev.co.uk/work/pots): Gardener booking platform and marketing website connecting homeowners with trusted local gardeners. Apps, website and sale channels, helping Gardeners grow their businesses. (Ongoing)
- [Patch](https://pendulumdev.co.uk/work/patch): IoT product for homegrowers and farmers - environmental data, device orchestration, and UX grounded in real workflows. Edge engineering, blockchain identity, and supply-chain traceability for a product company we partner with end to end. (Ongoing)
- [SCONUL Knowledge Base](https://pendulumdev.co.uk/work/sconul-knowledge-base): Institution-managed job descriptions and organisational charts for UK academic libraries - secure, searchable, accessible, and built for sector-wide sharing at scale. (2026)
- [Mercian Collaboration](https://pendulumdev.co.uk/work/mercian-collaboration): Website redesign and content migration for the Midlands academic library network - modern, accessible UI for news, events, conferences, and member activities. (2025)
- [SCONUL Resource Database](https://pendulumdev.co.uk/work/sconul-resource-database): Sector reporting platform for UK academic libraries - customisable graphs, downloads, and print views over large institutional datasets, built with accessibility and compliance in mind. (2025)
- [Academic Libraries North](https://pendulumdev.co.uk/work/academic-libraries-north): Website redesign and content migration for the northern HE library consortium - accessible modern UI for staff development, activities, conference, and member resources. (2025)
- [AHA Catch](https://pendulumdev.co.uk/work/aha-catch): Environmental field monitoring platform. Real-time data collection, interactive mapping, multi-role field worker interfaces. (2024)
- [Cardano Infrastructure](https://pendulumdev.co.uk/work/cardano-infrastructure): Governance portal, stake pool operations, open-source WordPress plugin, blockchain data APIs, and community onboarding tools. A multi-year body of work across the Cardano ecosystem. (2024)
- [SCONUL Access](https://pendulumdev.co.uk/work/sconul-access): Legacy-to-modern migration of the UK academic library access scheme - redesigned, WCAG-focused, and supported with ongoing hosting. (2023)
- [Concierge](https://pendulumdev.co.uk/work/concierge): Guest experience and upselling platform for a luxury villa brand. Built on top of a long-term digital partnership managing their website and online presence. (2023)
- [MADNFTs](https://pendulumdev.co.uk/work/madnfts): Multi-chain NFT minting platform and marketplace. React frontend with wallet integration, GraphQL data indexing, and multi-language support across EVM and Cardano networks. (2022)
- [GeoPlace](https://pendulumdev.co.uk/work/geoplace): Address data management portal for local authorities. Complex data graphs, tables and comparison tools built into an existing Angular codebase. (2022)
- [IPS](https://pendulumdev.co.uk/work/ips): Marketing website with VIP client portal for Institutional Protection Services. (2021)
- [Sock!t](https://pendulumdev.co.uk/work/sockt): Social polling platform with brand guidelines, data analytics, and engagement tools. (2021)
- [Sportlight](https://pendulumdev.co.uk/work/sportslite): Sports analytics web app interpreting large complex data sets from IoT devices on football pitches. (2020)
- [CPL Aromas](https://pendulumdev.co.uk/work/cpl-aromas): Multi-language enterprise CMS website for a global fragrance company - accessible, responsive, and built for independent content teams. (2020)

## Full Stack Waffle

- [Keep it simple, keep it safe](https://pendulumdev.co.uk/full-stack-waffle/keep-it-simple-keep-it-safe): Complex problems do not need complex software. AI made it easy to generate a whole system from a prompt. The mantra still holds - and your agents need to hear it too.
- [Agents for everyday business](https://pendulumdev.co.uk/full-stack-waffle/agents-for-everyday-business): Coding agents are moving at lightning speed. Let's face it, most businesses do not need a new system from scratch - they need insight, and tools that take the repetitive work off their plate without taking the business out of their hands.
- [Analytics in the agentic age](https://pendulumdev.co.uk/full-stack-waffle/analytics-in-the-agentic-age): Agent scrapes, prompt crawls, and research bots land in the same analytics charts as real visitors. Analytics in the agentic age look impressive - until you ask who actually showed up.
- [Data is the cornerstone](https://pendulumdev.co.uk/full-stack-waffle/data-is-the-cornerstone): Honest data-driven systems start in the schema - solid database design, definitive structures validated in tests, and typed APIs and UIs generated from the same source of truth. The rest of the stack follows.
- [Stay On Point](https://pendulumdev.co.uk/full-stack-waffle/staying-on-point): Focus has always been a developer power. In a world of AI-generated slop, it is the one skill that still separates productive work from busy output.
- [SEO in 2026, people, agents and HTML](https://pendulumdev.co.uk/full-stack-waffle/readable-html-people-search-and-agents): Technical SEO in 2026 is still rendered HTML - built for people and assistive tech, crawlable for search, and intentional for AI agents that summarise, cite, or train.
- [AI-Assisted Delivery: Owning the Architecture](https://pendulumdev.co.uk/full-stack-waffle/ai-assisted-delivery-owning-the-architecture): How do you stay in control of the architecture when the loop from question to evidence to code is a matter of minutes? Your judgement, review, and the boring work of defining "done" are still required.
- [Honest content needs proof](https://pendulumdev.co.uk/full-stack-waffle/provable-content-vs-ai-slop): Website content in an AI-slop world, what open-source CMS stacks are doing about disclosure, and why portable proofs will matter more than flashy agent orchestration.
- [Exploring blockchain in governance](https://pendulumdev.co.uk/full-stack-waffle/exploring-blockchain-in-governance): Building governance tools on Cardano - from constitutional workshops to the Cardano Connect portal - and why inspectable participation still matters as online spaces close.
- [AI workflow, the 5% problem](https://pendulumdev.co.uk/full-stack-waffle/ai-workflow-the-five-percent-problem): Are all your ideas actually shipping? AI can build you an app in an afternoon, getting it to production and beyond is a different story.
- [Plan Mode - The Secret Weapon](https://pendulumdev.co.uk/full-stack-waffle/ai-workflow-plan-mode-the-secret-weapon): Spend the time planning and save time refactoring. AI-assisted, or not - the result is less build time across the board.
- [Understand your brand's digital landscape](https://pendulumdev.co.uk/full-stack-waffle/understand-your-brands-digital-landscape): Brands need a focused view of analytics, SEO, accessibility, AI readiness and online brand awareness - the landscape their content lives in.

## Optional

- [Privacy](https://pendulumdev.co.uk/privacy): How we handle personal data.
- [RSS](https://pendulumdev.co.uk/rss.xml): Full Stack Waffle feed
- [Sitemap](https://pendulumdev.co.uk/sitemap.xml): Machine-readable URL list