Pendulum web solutions

Services

Full-stack delivery across design, data, devices, accessibility, SEO, and emerging technology - built to save time, reduce cost, and ship measurable impact.

DATA

Data-Driven Systems

Most businesses waste hours every week on manual data handling - copying between systems, chasing inconsistencies, waiting on reports. We replace that with clean data pipelines, well-designed APIs, and backends that handle real-time streams from multiple sources automatically.

From aggregating data across services to event-driven systems processing actions and sensor feeds, we design backend infrastructure that scales without becoming unmanageable. The result: fewer manual processes, faster decisions, and reduced operational cost.

Still stitching data together by hand, or unsure whether your APIs and pipelines will scale? Tell us how data moves through your organisation - we’ll map the gaps and recommend a practical path forward. Get in touch to talk it through.

WEB

Web Foundations

Not every project needs a custom-built platform. Sometimes the right answer is a well-built CMS site, a managed hosting environment, and ongoing support from a team that understands both the technology and the business. Choosing the right tool and team for the job saves money upfront and keeps long-term costs low.

We’ve been building and maintaining websites for 10+ years. WordPress, Drupal, Laravel, Python - tools that power the majority of the web. We help you save on your web and online brand management, combined with reliable and predictable hosting - see our dedicated managed hosting page for tiers, SLAs, and what is in scope. Managed hosting and support.

Planning a new site, a migration, or tired of unpredictable hosting renewals? Ask us what the right stack looks like for your budget and team - we’ll give you a clear recommendation. Get in touch to start the conversation.

DESIGN

Web & UI Design

Strong products and websites start with clear design. We design web and UI experiences for marketing sites and product surfaces, translating brand intent into usable layouts, flows, and components that people can actually navigate and act on.

Our design work is built to ship. Design systems, responsive layouts, and component thinking that hand off cleanly for the builders.

Need a fresh UI, a clearer UX flow, or a design system that your build team can actually use? Ask us for a design review - we’ll show what to improve and how design-and-build can land as one delivery.

A11Y

Accessibility Compliance

Organisations such as SCOUNL need to meet UK accessibility standards to stay aligned with law and regulation. We run structured WCAG reviews and remediation so public-sector and education websites remain usable, auditable, and compliant - not a one-off checklist exercise.

Deliverables cover three streams: a technical benchmark against WCAG 2.2 Level AA describing the current accessibility state and gaps; a conformity summary against the Public Sector Bodies (Websites and Mobile Applications) Accessibility Regulations 2018; and website updates where we apply code and technical fixes from those findings.

Not sure where your site stands? Ask us to audit and test it against WCAG and the Accessibility Regulations - we’ll show you what’s working, what’s missing, and what to fix next. Get in touch to start a review.

SEO

SEO Review

Most teams ship a site and never look again at what search engines and social platforms actually see. We run a full-site technical SEO review - crawlability, indexing, metadata, structured data, performance signals, and the quiet failures that keep pages out of results - so you know where you stand before you spend on content or campaigns.

We also check your social footprint: what appears when a customer pastes your URL into LinkedIn, Slack, WhatsApp, or Messages. Open Graph tags, Twitter cards, share images, titles, and descriptions drift over redesigns and CMS updates. When was the last time anyone on your team checked what gets shared?

Not sure what Google indexes, or embarrassed by the preview that shows up when someone shares your site? Ask us for an SEO review - we’ll show the technical gaps, the social share issues, and a clear fix list. Get in touch to start.

WEB3+

Emerging Technology

We stay up to date with emerging technology - Web3, blockchain, digital identity, AI agents and automation, and evolving web standards - and apply it where it creates operational value. The focus is practical adoption: privacy-preserving systems, selective disclosure, smarter automation, and interfaces that keep pace with how the web is changing.

That same mindset extends into hardware-adjacent work: IoT with custom PCBs and tightly integrated software, so devices, firmware, and product UIs are designed as one system rather than bolted together after the fact.

Exploring blockchain, digital identity, AI agents, custom IoT hardware, or the next web standard - and want a straight answer on what’s worth building? Ask us to review the brief for our honest take.

AI

AI-Enhanced Web

AI generates data. Without the right interface, teams spend more time interpreting outputs than acting on them. We build the layer that bridges that gap - presenting model outputs, predictions, and automated insights in ways that support real decision-making and cut response times.

Whether it’s a dashboard surfacing anomaly detection results, a workflow UI that integrates LLM-driven suggestions, or an annotation tool feeding training data back into a pipeline, we make AI systems usable. That means fewer missed insights, faster action, and a direct return on your AI investment.

Got AI outputs that never leave a spreadsheet, or a model your team can’t act on quickly enough? Ask us to look at the workflow - we’ll show where a better interface unlocks real value. Get in touch to explore what’s possible.

IoT

Device Interfaces

Field teams using spreadsheets, manual reporting, and disconnected tools cost organisations time and accuracy every day. We build the interfaces that sit between humans and physical infrastructure - IoT dashboards, field-data collection tools, sensor monitoring systems, and device control panels that replace manual workflows with real-time, structured data capture.

These interfaces have constraints that typical web apps don’t. Unreliable connectivity, high-frequency data streams, multi-role access for field workers and office staff, and the need to function offline. Getting this right means fewer errors in the field, faster reporting cycles, and lower operational overhead.

Running devices, sensors, or field workflows that still rely on spreadsheets and delayed reporting? Ask us to review the operational flow - we’ll outline an interface approach that fits real connectivity and real users. Get in touch to start that conversation.

Process

How we work

01

Discovery

We learn the domain, map the constraints, and define what success looks like before writing any code.

02

Architecture

Technical planning, data modelling, and infrastructure decisions. We choose tools that fit the problem.

03

Build

Iterative development with regular check-ins. Working software delivered early and often, not at the end of a long cycle.

04

Support

Monitoring, maintenance, and iteration. We stay involved after launch because that’s when real usage reveals what matters.

Tooling

Building with

A practitioner's toolkit.

Foundations

  • TypeScript / JavaScript
  • HTML & CSS
  • SQL & data modelling
  • HTTP & APIs
  • Git & code review
  • Testing & CI/CD
  • System design
  • Security fundamentals

Frontend

  • React
  • Next.js
  • TypeScript
  • TanStack Query
  • Zustand
  • Web Components
  • Tailwind CSS
  • Accessibility (WCAG)

Rendering

  • WebGL
  • WebGPU
  • Three.js
  • Babylon.js
  • GLSL
  • Shader Programming
  • Canvas / SVG
  • Performance profiling

Backend

  • Node.js
  • Go
  • tRPC
  • GraphQL
  • PostgreSQL
  • Redis
  • Rust
  • Event-driven systems

Infrastructure

  • AWS
  • Docker
  • Kubernetes
  • Cloudflare
  • Linux
  • Edge Functions
  • CI/CD
  • Observability

Specialist

  • WebAssembly (WASM)
  • Web3
  • Cardano SDKs
  • IoT Protocols
  • CMS, WordPress
  • Drupal
  • AI orchestration
  • Agent harnesses

Not sure which service fits?

Tell us about the problem. We'll figure out the right approach together.