Pots

The Challenge

Sustainable Garden Tech needed a platform to connect homeowners with trusted local gardeners - handling discovery, booking, payment, and ongoing relationship management. The business model depends on growing both sides of the marketplace: onboarding new gardeners into local areas while driving customer adoption through referrals, group saver packages, and ambassador programmes. Beyond the app, they needed a full marketing website to establish the brand and convert visitors into users.

Our Approach

• Full-service delivery covering the marketing website and the core booking platform - designed and built as a cohesive product, not separate projects.
• Two-sided marketplace architecture with distinct flows for homeowners (discovery, booking, group saver packages) and gardeners (onboarding, availability management, earnings tracking).
• Referral and growth mechanics built into the platform from day one - ambassador programmes, group saver incentives, and referral tracking to drive organic adoption.
• Gardener registration and onboarding pipeline with verification, area coverage mapping, and availability configuration to scale supply as demand grows.
• Analytics and reporting to measure the metrics that matter: new gardener registrations, customer adoption rates, referral conversion, and booking frequency by area.
• Iterative delivery with core booking shipped first, followed by growth features, service packages, and the expert consultation booking system.

The Outcome

Pots launched as a full product - app, marketing website, and growth tooling - giving Sustainable Garden Tech everything needed to scale a two-sided marketplace. The referral and ambassador systems provide measurable organic growth channels. Gardener onboarding is streamlined, and the analytics dashboard tracks registration rates, customer adoption, and booking density by area - giving the business clear visibility on where to expand next.

Key Takeaways

• Two-sided marketplaces need growth mechanics from day one, not bolted on later.
• Full-service delivery (website and platform together) gives coherence that assembled approaches lack.
• Measuring gardener supply against customer demand by area turns expansion from guesswork into data-driven decisions.