Pots

The Challenge

Sustainable Garden Tech needed a platform to connect homeowners with trusted local gardeners — handling discovery, booking, payment, and ongoing relationship management. The business model depends on growing both sides of the marketplace: onboarding new gardeners into local areas while driving customer adoption through referrals, group saver packages, and ambassador programmes. Beyond the app, they needed a full marketing website to establish the brand and convert visitors into users.

Our Approach

• Full-service delivery covering the marketing website and the core booking platform — designed and built as a cohesive product, not separate projects.
• Two-sided marketplace architecture with distinct flows for homeowners (discovery, booking, group saver packages) and gardeners (onboarding, availability management, earnings tracking).
• Referral and growth mechanics built into the platform from day one — ambassador programmes, group saver incentives, and referral tracking to drive organic adoption.
• Gardener registration and onboarding pipeline with verification, area coverage mapping, and availability configuration to scale supply as demand grows.
• Analytics and reporting to measure the metrics that matter: new gardener registrations, customer adoption rates, referral conversion, and booking frequency by area.
• Iterative delivery with core booking shipped first, followed by growth features, service packages, and the expert consultation booking system.

The Outcome

Pots launched as a full product — app, marketing website, and growth tooling — giving Sustainable Garden Tech everything needed to scale a two-sided marketplace. Homeowners can book gardeners from £20/hour, while group saver packages from £46/month drive retention. The referral and ambassador systems provide measurable organic growth channels. Gardener onboarding is streamlined, and the analytics dashboard tracks registration rates, customer adoption, and booking density by area — giving the business clear visibility on where to expand next.

Key Takeaways

• Two-sided marketplaces need growth mechanics from day one, not bolted on later.
• Full-service delivery (website and platform together) gives coherence that assembled approaches lack.
• Measuring gardener supply against customer demand by area turns expansion from guesswork into data-driven decisions.