Sock!t

The Challenge

Sock!t needed a social engagement platform focused on polling — supporting companies, groups, and individuals posting polls from any device with analytical tools to gain insights from results. The project required end-to-end delivery from brand creation through to a scalable web application capable of supporting a large user base.

Our Approach

• Led concept development workshops, then designed brand guidelines, wireframes, and data architecture.
• Backend development using Node.js with scalable relational databases and APIs for high-responsiveness.
• Frontend development using React with a tailored component set, sounds, flexible scoring, and engagement features.
• Optimised for sharing video and image-based polls with comments, likes, and participation incentives.

The Outcome

The Sock!t web app operated from 2020–2023 as a social polling and data collection platform, offering users a fun experience answering and posting polls to public and private groups. The scalable backend architecture proved robust through the platform's active lifetime.

Key Takeaways

• Social platforms live or die on engagement mechanics — sounds, scoring, and participation loops matter.
• End-to-end delivery (brand through to scalable app) gives coherence that assembled approaches lack.
• Well-typed backend APIs are the foundation for rapid frontend iteration on engagement features.